About Joel
The Strategist Behind the Numbers
Joel Norman Harry is a performance marketing consultant who has spent the better part of a decade turning bloated ad budgets into lean, compounding growth engines.
His obsession with Google Ads started not in a boardroom, but in a bedroom — reverse-engineering why some campaigns bled money quietly while others printed returns. That curiosity became a methodology: systematic auditing, ruthless prioritisation, and a bias for measurable outcomes over vanity metrics.
Outside the spreadsheets, Joel is a football obsessive, an early riser with an unhealthy relationship with espresso, and a firm believer that the best marketing feels less like advertising and more like inevitability.
Avg. Client Performance
+218%
ROAS lift across 120+ accounts
120+
Clients & brands scaled across EMEA + APAC
$50M+
Ad spend managed under direct strategy
Google Ads Certified Expert
Search · Display · Shopping · Video
Career
The Journey So Far
From Digital Marketing Specialist to Independent Consultant — each stop sharpened the craft.
2022
Digital Marketing Specialist - Google Ads
Started as a junior on paid search desks — obsessing over Quality Scores, bidding strategies, and the arithmetic of CPC long before it became fashionable.
2022
Digital Marketing Specialist - Google Ads
Started as a junior on paid search desks — obsessing over Quality Scores, bidding strategies, and the arithmetic of CPC long before it became fashionable.
2023
Accenture
Account Management & Business Development Specialist
Moved upstream to strategy. Managed multi-market campaigns across South-East Asia and the Middle East, developing the audit framework that would later become a core offering.
2023
Accenture
Account Management & Business Development Specialist
Moved upstream to strategy. Managed multi-market campaigns across South-East Asia and the Middle East, developing the audit framework that would later become a core offering.
2024
TDCX
Account Management & Business Development Specialist
Led a team of six and owned the P&L for a $12M annual media budget across e-commerce and fintech verticals. Introduced full-funnel attribution modelling that cut wasted spend by 34%.
2024
TDCX
Account Management & Business Development Specialist
Led a team of six and owned the P&L for a $12M annual media budget across e-commerce and fintech verticals. Introduced full-funnel attribution modelling that cut wasted spend by 34%.
2025
Media Mint
Campagaign & Business Development Specialist
Oversaw paid acquisition strategy for a portfolio of 40+ DTC brands. Launched a proprietary audit methodology that consistently surfaced 20–40% efficiency gains within 30 days.
2025
Media Mint
Campagaign & Business Development Specialist
Oversaw paid acquisition strategy for a portfolio of 40+ DTC brands. Launched a proprietary audit methodology that consistently surfaced 20–40% efficiency gains within 30 days.
2026 →
Independent Consultant
Joel Norman Harry
Took the leap into independent consulting — bringing enterprise-grade rigour to ambitious brands who want to scale without the bloat. Currently working with clients across EMEA and APAC.
2026 →
Independent Consultant
Joel Norman Harry
Took the leap into independent consulting — bringing enterprise-grade rigour to ambitious brands who want to scale without the bloat. Currently working with clients across EMEA and APAC.
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